Pete is a 9th Generation farmer. He is helping bring his Scottish family farm in to the 21st century by producing award winning black pudding, white pudding and haggis. I was given the task of rebranding and creating stand out packaging, whilst working as design lead at Beyond London. I created a series of bespoke illustrations to help tell Pete’s story and to set him apart from other products on the market. Since his rebrand he has received orders from Ocado and Selfridges.
I created a series of illustrations based on Pete’s farm and the animals he breeds, that can be used together and separately.