The Wild Outdoors
The Wild Outdoors runs outdoor activity camps for Children and families in Scotland. Having firmly established themselves in the industry over the last couple of years, I was approached by Esme and Stephen to give them an entire new brand identity. We wanted to create something professional but approachable that would appeal to parents, teachers, children and teenagers. I created a brand that is full of flexibility, with multiply logos and illustrated graphics that can be used in multiple ways. The tone of voice portrays the magic of creating your own childhood adventures.